Mannequin holding a brown bag filled with illustrated autumn market props by Sandy van Helden, including leafy greens, a bottle, grapes, and squash, part of UNIQLO Koningsplein’s 2025 seasonal visual merchandising.

Client: Uniqlo
Project: Retail design - props
Photography: Sandy van Helden

Uniqlo

In addition to the mural I created for UNIQLO Koningsplein, I design seasonal props for the store’s visual merchandising. The theme for our autumn 2025 props was the local market. I visited the Monday market just around the corner from my studio for inspiration. There I sketched everything from farmers’ cheese and squash to tulips, stacks of local newspapers, lanterns, and bike signs. The illustrations celebrate everyday life in Amsterdam during the fall and were brought to life as playful props that spill out of bags, are placed in mannequins’ hands, or are displayed throughout the store.

Illustration of a net with oranges illustrated by Sandy van Helden
Mannequin holding groceries like carrots, Het Parool newspaper and mushrooms, illustrated by Sandy van Helden, part of UNIQLO Koningsplein’s 2025 seasonal visual merchandising.
A green crate filled with bell peppers illustrated by Sandy van Helden, designed for UNIQLO Koningsplein’s autumn 2025 display.
Prop of a net with oranges being held by a mannequin, illustrated by Sandy van Helden for UNIQLO's Koningsplein’s 2025 seasonal visual merchandising
A green bike with a purple crate, filled with local Amsterdam products, illustrated by Sandy van Helden
Illustrated store display by Sandy van Helden featuring stylized props of Amsterdam’s iconic bike Amsterdammertje, tulips, leafy greens in a crate, and cheese wheels, part of UNIQLO Koningsplein’s autumn 2025 market-themed visual merchandising.
Illustrated store prop of a bike with a purple crate filled with autumn market goods—lettuce, squash, a bottle of wine, and newspapers Het Parool, illustrated by Sandy van Helden, part of UNIQLO Koningsplein’s autumn 2025 display.
A bunch of autumn vegetables and fruit illustrated by Sandy van Helden, for UNIQLO
Illustrated props of crates filled with oranges and bell pepers, and in front a new with oranges, illustrated by Sandy van Helden, as part of UNIQLO's Koningsplein’s autumn 2025 visual merchandising.
Illustrated prop of a lantern featuring an Albert Cuypstraat street sign, placed next to a mannequin, designed by Sandy van Helden for UNIQLO Koningsplein’s autumn 2025 market-themed visual merchandising.
Illustration of a market bucket filled with tulips, illustrated by Sandy van Helden for UNIQLO Koningsplein’s autumn 2025 market-themed visual merchandising.
Next

Loveweld - Brand Illustrations