Sandy van Helden live drawing at events

Live Event Illustration

In addition to my work as a freelance illustrator, I offer live drawing sessions. As a live illustrator, I create artwork during events, giving guests something personal to take home. I work across brand activations, corporate events, weddings, and private celebrations.

My work includes live portraits, live illustrations, live customisation, and live murals. I work both digitally and with physical materials such as watercolour, ink, and paint, depending on the clients needs.

Over the years, I’ve created live work for brands including Gucci, H&M, Estée Lauder, Vogue, Tag Heuer, and Prada; ranging from fashion illustrations and product customisation to large-scale event murals and live portrait experiences.

I’m based in Amsterdam and work internationally. Please reach out if you’re interested in live illustration for an upcoming event. I’d love to hear more.

Types of live drawing services

  • Sandy van Helden working live on a mural

    Live Murals

  • Live portrait for H&M by Sandy van Helden

    Live Portraits

  • Sandy van Helden making live illustrations

    Live Illustrations

  • Sandy van Helden offers live customization of giveaways and swag items at events.

    Live Customization

Interested in working together? Fill out some info, and I'll be in touch shortly. I can't wait to hear from you!

FAQ

  • What is a live illustrator?

    A live illustrator creates artwork in real time during events, turning guests, moments, or products into drawings as the experience unfolds. It’s often used for brand activations, corporate events, fashion events, and private celebrations.

  • What kinds of events do you work at?

    I work across corporate events, brand activations, product launches, weddings, fashion events, and private gatherings. The focus is always on creating engaging live illustration that fits the audience and setting.

  • What types of live illustration do you offer?

    My work includes live portraits, live illustrations, live customisation, and live murals. Each format can be adapted depending on the event size, flow, and concept.

  • How does a live drawing session work?

    We start by discussing the event, audience, and desired outcome. During the event, I create artwork live on site while guests watch the process. Each piece is created in real time and can be tailored to your brand or theme.

  • Do guests have to pose for the portraits?

    No, I take pictures of the guests so they can enjoy the event and collect their portraits at the end.

  • Do you supply your own materials? 

    Yes, I do. I work on high-quality acid-free paper. I can incorporate branding, visual identity, or campaign elements into the illustrations depending on the event.

  • Do you work digitally or with physical materials?

    Both. I work digitally as well as with watercolour, ink, and paint. The choice depends on the creative direction and the experience you want to create for your guests.

  • How many drawings can you make per hour?

    This depends on the format of the event and the style of illustration. For live portraits, I can typically create a set number of pieces per hour, while live customisation or mural work follows a different pace. We can plan this together based on your event schedule.

  • Are you available for events in Amsterdam and internationally?

    Yes, I’m based in Amsterdam and work internationally across Europe and beyond, depending on the project.

  • Which brands have you worked with?

    I’ve created live work for brands including Gucci, H&M, Estée Lauder, Vogue, TAG Heuer, and Prada. Projects range from fashion illustration and product customisation to live portraits and large-scale event murals.

  • How far in advance should I book you?

    It’s best to book as early as possible, especially for larger events or busy seasons. However, last-minute availability can sometimes be possible depending on the schedule.

  • Can I book you for a live illustration project?

    For sure! I’m available for live illustration projects and event collaborations. Please reach out if you’d like to discuss your event.