Estée Lauder invited me to customize tote bags live at an event at The Bijenkorf in Amsterdam last weekend. The live drawing session was organized to celebrate Mother's Day, and I was asked to create personalized bags for the customers. I customized a tote bag for each customer with their favorite flower design drawn in their favorite colors.
For the design, I took inspiration from Estée Lauder's spring campaign and used markers to draw the designs on the bags, which was a fun way to incorporate the brand's vision into the customized bags.
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