Sandy van Helden illustrated window display for Bimba Y Lola Amsterdam — King's Day 2025, Bimba is Blooming concept

Client: Bimba Y Lola
Project: Window Dressing - illustrated display
Photography: Sandy van Helden

Bimba Y Lola - Window Display

In honour of King's Day 2026, Bimba Y Lola invited me to illustrate the window dressing of their Amsterdam store. The overall concept was Bimba is Blooming, so they asked me to create a flourishing display inspired by nature.

I found inspiration in summer days in the countryside, nestled among the grass, flowers, and bees. I wanted visitors to feel immersed in nature, as if they were lying in the tall grass themselves.

In collaboration with Spice PR, the agency behind the project.

Sandy van Helden spot illustration of a bee — created for Bimba Y Lola window display, nature-inspired series
Sandy van Helden window display illustration installed at Bimba Y Lola Amsterdam store — flowers and grass
Sandy van Helden illustrated flowers and nature elements for Bimba Y Lola window dressing Amsterdam
Bimba Y Lola Amsterdam window display with Sandy van Helden illustrations — Bimba is Blooming, King's DayWindow_Display_Design_4.png
Sandy van Helden illustrated window dressing for Bimba Y Lola — immersive nature scene with tall grass and flowers
Sandy van Helden illustrated botanical spot illustration for Bimba Y Lola Amsterdam, in collaboration with Spice PR
Sandy van Helden spot illustration — nature detail created for Bimba Y Lola window display series
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