I simplify the reality into bold colors and elegant curved lines. It’s all about finding the right balance between details and simplicity. The same goes for the colors; I always use a limited color pallet that is well balanced.
I graduated from the Willem de Kooning Academy (Rotterdam) in 2013 with a BA in illustration, during this time I started to develop my personal style and in 2015 I took the plunge into a freelance illustration career.
At the moment I'm based in Amsterdam, but I work on a global scale for clients such as; IKEA, Danone, L’Officiel Italia, WIRED, VSCO cam, NS International and the World Wildlife Fund.
I try to delight and empower people with my work by celebrating authenticity and promoting body positivity.
"The success of Sandy’s work is due to
her attention to the current vogue." - It's nice that
"Blocks of color and trendsetting women frame the juicy and
joyous illustrations of Dutch illustrator Sandy van Helden." - The Creators Project